Online Eyewear Store


Client Name

Merce Lens Pvt. Ltd.





Lensico is a Online Store of Eyewear Fashion and Eyecare Products. It is accessible through Fully Responsive website and also through Android and iOS Apps and has presense on all major social media outlets as well. It's a fast growing Ecommerce startup that is scaling up really fast. The Lensico journey begun with Contact Lenses and Lens Solutions. An expansion into Eyeframes, Eyeframe Lenses and Sunglasses was also launched recently to an amazing reception.
The Defuzed team was involved right from the beginning of the platform and also helped it get into a fast growth path. It now is a formidable player in the Online Eyewear market.



To Build A Intuitive Online Eyewear Store

The requirement was to build an Ecommerce platform for Mobile and Desktop for sale of contact lenses and other eyewear products. The greatest motivation was that there was only big competitor in the market and that also was a reason to worry, expecting all the comparisons by prospective users.


Creating A Great Digital Experience

Right from the start, we were involved we also helped the Lensico team with their naming and branding design and conceptualising the finer details of the projects even before the design and development processes were initiated.
  • Branding
  • UI/UX Design
  • Web Development
  • App Development
  • Growth Hacking
  • Digital Marketing


The Fastest Growing Eyewear Startup

We helped build the Robust platform for Lensico, including their Responsive Website and their intuitive Android and iOS Mobile Apps. We also helped them grow at an Astronomical speed within their first crucial 6 months after the launch. We also helped with their expansion into the Sunglasses and Eyeglasses divisions.

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